Coaching with Chris

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In this powerful episode of Coaching with Chris, Chris sits down with Shayla Gifford, one of the most respected performance coaches and top-producing mortgage leaders in the country. With over 20 years in the industry and a billion-dollar career, Shayla breaks down what it actually takes to scale a mortgage business without burning out.

This conversation goes far beyond surface-level motivation. Shayla dives into the real mechanics of sales success, including why booking appointments matters more than being “easy to work with,” how to win the first five minutes of any meeting, and why every sales conversation must end with a clear next step. She also shares hard-earned insights on discipline, emotional maturity, tracking activity, and the mindset shifts loan officers need to succeed in 2026 and beyond.

Chris and Shayla also explore the difference between hustle and effectiveness, how self-awareness impacts production, and why boring systems create extraordinary results. If you are a loan officer, mortgage broker, sales professional, or leader looking to grow sustainably while staying aligned personally, this episode will challenge how you think about success.

Topics covered in this episode include:
Mortgage sales systems that actually work
How to book more appointments and control your calendar
Winning sales interviews in minutes, not hours
The role of mindset, discipline, and emotional growth in production
Why tracking activity changes everything
How top producers think about growth, pressure, and balance
What loan officers must do differently to win in 2026

Meet Shayla Gifford
Shayla Gifford is a Top 1% originator, performance coach, and the force behind a billion-dollar mortgage business. She leads and coaches a nationwide team of over 75 mortgage professionals and hosts The Mortgage Rainmaker Podcast. Shayla helps driven loan officers ditch burnout, master simple systems, and build businesses that support both success and freedom.

Connect with Shayla
Website: https://www.shaylagifford.com
Instagram: @shaygiff
Community: @10xwithcatalystcommunity
Podcast: The Mortgage Rainmaker Podcast
Sign up for the Mastery Class for Feb 12th! 
https://us02web.zoom.us/meeting/regis...

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